What I learnt at PDP’s Annual Conference
Yesterday I attended 24th PDP’s Annual Data Protection
Compliance Conference in London. It was an excellent conference, with a
great range of topics and some brilliant speakers! It was also lovely to
meet and catch up with so many people in person.
Topics covered (by the engaging speakers from these
organisations):
- ICO: How the ICO is supporting organisations with changes under
the Data (Use and Access) Act 2025, and its transition to become the
Information Commission. She also spoke about the ICO’s/IC’s three
strategic priorities: children’s privacy, AI and biometrics, and online
tracking.
- Linklaters: Cyber Incidents, and the importance of preparedness,
including risk assessments and war games. She discussed how legal
frameworks impact cybersecurity (including the UK Corporate Governance
Code), and the role of legal and data protection teams, as well as
CISOs. Also an interesting discussion on legal and ethical concerns for
ransom payments.
- Bates Wells: A summary of the changes to data protection law
under the Data (Use and Access) Act 2025, with many key changes expected
to come into force in December this year (and some already in force).
Some significant changes may be found in the finer detail of the
wording, such as the removal of the word “independent” when referring to
an authority which enforces data protection in a third country (in the
context of international data transfers and the new “data protection
test” for determining whether another country provides adequate
protection). She also touched on the complex issue of retained EU law
(including case law).
- Bristows: The world of AdTech, and the complex web of players
with whom data may be shared. He covered the many challenges of
compliance with data protection and e-privacy laws, including the
“consent headache”. He raised the need for alternative solutions,
potentially with the assistance of AI modelling, which could reduce the
amount of personal data needed.
- Herbert Smith Freehills Kramer: A new perspective on joint
controller relationships – should organisations be embracing them rather
than steering away from them? The legal rules and decisions on what
constitutes joint controllership potentially capture a wider scope of
relationships than those categorised as such in practice, with
organisations preferring to view themselves as independent controllers
(or a controller to processor relationship).
- VWV: Detail of the changes to subject access request rules under
the Data (Use and Access) Act 2025. Whilst a lot of changes reflect
existing case law and guidance, they may give controllers more clarity
and confidence in applying the rules and taking a proportionate
approach. He also gave a tip on not getting sucked into endless chains
of correspondence.
- White & Case: Negotiating data protection and AI clauses with
suppliers. Data protection provisions in controller to processor
contracts are now well-established, with many suppliers having
(potentially inflexible) standard terms (including minimum requirements
under UK GDPR). AI contract clauses are currently more like the Wild
West and the laws are relatively untested. He took us through clauses
customers may want to push back on or try to negotiate.
- Fieldfisher: The right to deletion, including its origins in the
Costeja search results case (CJEU ruling in 2014), and the
current right to erasure under Article 17 UK GDPR. Interestingly, she
broke it down into erasure rights under Article 17(1) and the right to
be forgotten under Article 17(2), under which controllers must take
reasonable steps to inform other controllers using the data of the
erasure request. She also highlighted some operational and technical
challenges for data deletion.
- Panel discussion with representatives from the University of
Sussex, National Gas, Durham County Council, Universities Superannuation
Scheme and Brightwell (BT Pensions Scheme): Practical AI implementation.
The panellists discussed the evolution of risk appetites in use of AI,
and the governance measures which are being put in place.
What a great day!
Olivia Whitcroft, principal of OBEP, 18 September 2025
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